About The First Group

The First Group is the UAE’s leading firm specialising in upscale hotels and asset management,  lifestyle-focused hospitality, F&B and leisure brands, and international property investments.

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests.

Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our unrivalled expertise developing and operating award-winning hospitality brands enables us to deliver an extensive portfolio of White Label consultancy services, ranging from hotel asset management to F&B brand development, resourcing, and operations. This makes us the ideal partner for asset owners looking to quickly establish a market presence or for existing players aspiring to take their hospitality businesses to the next level.

For individual investors, our experience developing and operating award-winning hotels and hospitality ventures in Dubai ensures they are ideally placed to reap the financial benefits of their investment in one of the world’s leading hospitality markets.

Our visionary, trailblazing approach combined with our reputation for excellence has made us a trusted partner of some of the world’s leading brands, from Wyndham Hotel Group and Jumeirah Hotels & Resorts, to Emirates Skywards, Mont Blanc and BMW.

Having witnessed and contributed to Dubai’s emergence as one of the world’s leading cities, we are now applying our proven expertise to pursue growth opportunities in markets across the region.

Welcome to The First Group – your partner in hospitality.

Discover more at www.thefirstgroup.com